Froozo started as a dessert lounge, introducing the concept of live ice cream prepared on a tawa and served in a taco. The response from customers was phenomenal in the first six months, prompting Mr. Agarwal to expand the menu. They added mouthwatering items such as pancakes, waffles, French fries, and burgers, transforming Froozo into a complete fast-food cafe.
The Idea behind Froozo-
Mr. Atik Agarwal and his wife, Mrs. Khushboo Agarwal, were on their honeymoon in Australia in 2014 when they stumbled upon a fascinating concept—a tawa-rolled ice cream. The innovative idea sparked their entrepreneurial spirit, and they knew they had to bring this concept back to India. And so, in 2016, they founded Froozo, a unique fast-food cafe that went beyond the ordinary.
The couple was not from a food industry background, which posed a significant challenge. They had to start from scratch without knowledge of vendors or machinery. However, their unwavering belief in the concept's success motivated them to overcome these hurdles. Through extensive research and perseverance, they found vendors for the necessary raw materials and set up their first outlet in Malad, Mumbai.
The Mission of Froozo-
With each passing year, Froozo flourished. They aim to provide a diverse menu suitable for all age groups while ensuring affordability. They want people to visit Froozo and find something delicious within their budget, regardless of their preferences. Their vision is to create an inclusive space where groups of people with different tastes can come together and enjoy their meals.
Froozo’s USP-
Froozo's unique selling point is its live kitchen concept. Customers could see the food being prepared right before their eyes, allowing them to adjust their taste preferences. From pizzas to ice creams, everything is prepared live. This level of transparency and hygiene resonated with customers, especially after the impact of the COVID-19 pandemic. Unlike five-star hotels, Froozo welcomes its customers into its live kitchen, earning their trust and satisfaction.
The growth of Froozo-
With their dedication to customer satisfaction, Froozo's customer base grew to over 5 million pan-India reaching 90-plus outlets in more than 30-plus cities and 20-plus states. They continuously innovate and introduce new items to their menu to keep their customers returning. What began with just six things expanded to over 30 delectable items. Their research and development focus solely on meeting their customers' desires, ensuring Froozo remains a top choice for food lovers.
Some of their recent innovative products include the Nanza, a fusion of Italian and Indian stuffing, and the Burgerizza, a tantalizing combination of pizza and burger. They even craft ice cream flavors inspired by traditional Indian sweets such as gulab jamun and rasgulla. With over 300 flavors of ice cream, Froozo delights its customers with every visit.
The Speciality of Froozo-
To maintain quality and cost-effectiveness, Froozo has its manufacturing unit. They avoid using third-party branded products, giving them direct control over the quality. This also enables them to offer prices 15-20% lower than the average market rates, making Froozo an affordable choice for customers. They established a centralized unit in Mumbai, spanning 4000 square feet, from which they supplied raw materials to all their outlets nationwide.
Most of Froozo's outlets operate under a franchise model. Mr. Agarwal and his team provide end-to-end solutions to their franchisees, guiding and supporting them in every aspect of the business. From training to equipment maintenance, they ensured their franchises thrived. It is a collaborative effort aimed at achieving success together.
The target audience-
Froozo caters to a diverse client base, appealing to all age groups. Kids adore their delectable desserts, while youngsters indulge in mouth-watering pizzas and garlic bread. For the adults, Froozo delights them with traditional Indian flavors infused into their ice creams. The wide variety of options ensured everyone found something to satisfy their cravings.
With their continued success, Mr. Atik Agarwal and his team remain dedicated to their mission and vision.
The Future of Froozo-
Looking toward the future, Froozo aspires to expand its reach to tier 3 and tier 4 cities in India. They also set their sights on going global, with inquiries pouring in from countries like Dubai. While they are still figuring out the logistics of international expansion, the vision of seeing Froozo outlets in places like Singapore and Dubai is becoming more tangible.
Froozo's commitment to excellence has not gone unnoticed in the industry. In 2018, they received the prestigious Fastest Food Growing Café award, recognizing their rapid expansion and success. Moreover, their pancakes garnered attention and accolades, earning them the title of the best pancake in 2018 and 2019. The secret to their pancake success lies in their proprietary pancake batter mix, made in their factory. Even the toppings are manufactured in-house, maintaining their unique selling point and ensuring unmatched taste and quality. With 10-12 delectable varieties, Froozo's pancakes became the star of their menu.
The marketing strategy of Froozo-
Regarding marketing, Froozo utilizes social media platforms to reach and update its customers about new offers and promotions. However, their most powerful marketing tool is their satisfied customers. Word of mouth plays a significant role in spreading the popularity of Froozo. The trust and recommendations from happy customers resonate more than any advertisement.
To Contact-
For franchise: http://www.froozocafe.com/
Instagram- https://www.instagram.com/froozoindia/
Phone- +919930573230
Head office: 13/A BUILDING NO, 3, Piramal Nagar, Goregaon West, Mumbai, Maharashtra 400062
To Conclude-
The journey of Froozo was not without its challenges. Still, Mr. Atik Agarwal's passion, belief in his concept, and unwavering dedication to customer satisfaction have propelled the brand to remarkable heights. From a humble dessert lounge to a recognized and beloved fast-food cafe, Froozo has become an iconic brand in the food industry. Their commitment to a live kitchen concept, quality ingredients, and affordable prices has won the hearts of millions across India.
As the Froozo brand continues innovating, growing, and captivating taste buds, Mr. Atik Agarwal looks back with pride on their journey. From that fateful honeymoon in Australia to the thriving franchise empire they have built, Froozo has become more than just a cafe—it has become a symbol of culinary creativity and delight. And with each new chapter, they aim to bring happiness, one delicious bite at a time.
“More than a cafe” ~Froozo.
© Copyright 2023. All Rights Reserved Powered by Vygr Media.
