Right from the age of Natyashastra to this modern age of TikTok influencers, the human race has witnessed ever-evolving changes both in the ways of creating as well as consuming content. One of the most prominent entertainment platforms today are video sharing sites. But on the flip side even they tend to experience a huge imbalance: creators are fighting to gain attention, whereas the users gain nothing in return for investing their time. It is almost like a talent show where only a few contestants get to shine, while a lot of the other talented people wait in the wings.
This thought brings forth some pressing questions such as, ‘Don't Creators deserve to be recognized for their work right from the get go, and don't fans deserve appreciation for the time they put in?’ When and Where’s the “What's in it for me?” being answered?
Well, as it is rightfully said “Necessity is the Mother of Invention” the essence of which is beautifully captured and well executed by LYKSTAGE- a solution which offers a digital stage where every performer is recognized and provided equal opportunities and everyone benefits from success.
What’s LYKSTAGE?
LYKSTAGE—a dynamic platform that changes the way creators and viewers interact, behaves like a virtual stage where creativity not only thrives but inspires others, people engage naturally, and everyone is not only a participant but a rewarded star.
The platform is conceptualized and led by its founder, Mr. Adris Chakraborty who observed that users have a certain attention span that demands multiple levels of fulfillment for them to get hooked on to a creator and/or to the sharing platform.
This is more than just a platform; it is a community-driven force that advocates for fairness in the video-sharing ecosystem. It elevates creators from contributors to earners, transforming every viewer into a celebrated participant.
What’s in a Name?
“All the world’s a stage and all men and women are merely players”. The name LYKSTAGE embodies LYK's tradition of bringing like-minded people together, while emulating real life situations and providing a STAGE where every creator shines. It's about crafting, consuming, and earning in a dynamic cycle that incorporates everyone in the ecosystem.
LYKSTAGE’s Unique Selling Proposition: Unleashing the Power of Content Creation and Viewing
The heart of LYKSTAGE beats in its simple yet powerful concept: create, watch, and earn together. Recognizing the value of time, this unique platform believes in paying both artists and viewers. Your time spent watching isn't simply a passive act; it's an active contribution to advertising revenue, and LYKSTAGE guarantees you get the credit you deserve.
This phenomenon opens up several arenas for different kinds of business models such as-
Media owners who own live TV channels can host their channels on LYKSTAGE making it as one of their distribution partners in order to gain a wider audience.
Similarly, business owners can create their business page and promote their products and services by uploading videos which helps in creating a possibility for social commerce within the platform.
Registered users can watch these live channels while getting rewarded for their watch time.
The Elephant in the Room: How to Balance Privacy and Reward
LYKSTAGE shines as a beacon in an era where privacy concerns cast a huge shadow. It not only recognizes the value of user data, but also converts users into active contributors by rewarding them for their contribution to income production. One of the most prominent features of this platform is that it provides creators an opportunity to create their own personal community. Creators can upload password protected videos which can be accessible only to their subscribers, for example creators can create a series of any particular course.
Making Revenue Public: Honesty and Trust at Its Core
LYKSTAGE’s business strategy is inspired by striving to stand apart from other video streaming platforms, which aligns ad revenue with content consumption. There are a couple of business models that come to play here, the first being-
i) Each user gets rewarded on a pay per view basis.
ii) Ad revenue is based on content consumption but by valuing watch time units, the rewards start getting calculated after every 30 seconds of uninterrupted watching.
A creator can choose to upload a video, and get paid for the watch time on it. Additionally, a creator can upload a content piece and set up a price for it and the viewer can rent it out while accumulating the rewards. This model's patent filing lends it additional credence.
Overcoming Obstacles: LYKStage's Victory Over Skepticism
The path of LYKSTAGE has not been easy. At first, it was hard to convince creators and users because they didn't believe the platform was real. However, when customers saw their earnings and benefits accumulate, the platform triumphed, gaining momentum and trust.
To Join the Bandwagon-
To learn more about how LYKSTAGE is revolutionizing the Creator Economy, visit their website: https://www.lykstage.com/home
Also, check out their social media handle-
Instagram- https://instagram.com/lykstageindia?igshid=OGQ5ZDc2ODk2ZA==
LinkedIn- https://www.linkedin.com/company/lykapp/
The Road to the Future: The LYKSTAGE Vision
LYKSTAGE is gazing ahead into the future with the understanding that users will some day ask most platforms that are monetizing their usage for an answer. LYKSTAGE is working towards reaching a degree of smooth user experience and traction, which may unlock future doors for new geographical possibilities. But at this point, their emphasis continues to be on customer feedback, providing a harmonious environment for both the user and the creator, and cementing its position as a global force in the creator economy.
We might just be on the cusp of a synergistic breakthrough between Platform, User and Creator that paves way for an equal space for all aboard the content-tech train.
“Watch. Create. Earn. Repeat.”
~LYKSTAGE
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