Born in Flight is an executive leadership coaching brand that helps senior leaders manage their teams better, achieve peak performance, and be self-managing, whether it is stress or identity issues. The brand was founded by Mr. Prakash Rao, who had been part of Training and Development for a bank for approximately six years. The idea of developing his own brand came while running a marathon, where he had a lot of time to think for himself and his future. Within ten years now, hopefully, things are going to be better in the future.
Mr. Rao's sense of dutifulness defines his character as an employee or now as an entrepreneur. He has always kept his work very simple. Do what it takes. Not getting into office politics and stuff like that. He was a very simple leader. People who reported to him, worked for him, still have fantastic relations, and are still in touch with him even today.
After becoming an entrepreneur, Mr. Rao's business acumen has grown. Another quality that has helped him is that he can quickly understand any business. So, whether it is working with a defense manufacturing company, a pharma company, IT companies, or manufacturing of seed and agribusiness, his professional domain expertise has been in Banking and Finance for 11 years. Coming to consulting, they have to work with a variety of companies like gas, power, aerospace, pharma, and NGO work, including the Indian Army; luckily, it takes very less time to understand their business model or, rather, the bigger picture. This happens very organically to him. And further helps him communicate it to his team easily.
Initially, Mr. Rao came into entrepreneurship with two wants- Freedom and Enjoyment. Initially, he was inspired by the book “$100 Startup - by Chris Guillebeau”. Throughout the book, it keeps telling you how you can convert your passion into a profession and start a business with as little as $100. It also has a lot of tips on the know-how you can leverage agencies and technologies and how you can be a solo entrepreneur throughout your life and still make a lot of money without having the tension of employees, operations, and logistics. So, for at least the first 3-4 years of starting the company, he never thought of expanding, scaling it out, and having employees because he wanted freedom and enjoyment. And he did enjoy it a lot. Whenever he's not working, you could find him with his wife in the theatres, you could find him in restaurants, etc.
Born in Flight's emotional attachment is strong. Mr. Rao talked to his colleagues, and they supported him. He didn’t have huge money backing or some crazy big idea for a start-up, he just wanted to start a business in the Training and Development area, and if it failed, he could just go back to his job. Family and Friends initially had a huge shock to his wife, as it was only 2 months that they had gotten an arranged marriage. His mother, a typical Indian mother, did not support him at all at first. She could not comprehend why he was leaving a 6 digits salary and a bank job that too so soon after marriage. It took about 6 months of them seeing and convincing that he is paying his bills regularly and not cutting back on the luxury expenses like eating or going out, vacations, shopping, etc.
Born in Flight's intent to accept change is one of the biggest qualities the brand has always pursued. Always look for an opportunity and transformational change that people can bring about themselves. The second thing is keeping everything simple. Generally, people are overwhelmed by English, analytics, graphs, etc. But when they do their assessments with the company, they have written over 5000 manual assessment reports on the performance of different organizations. However, Born in Flight believes in presenting data in a way that is easy to understand and act upon. We believe that simplicity is key to making meaningful change.
Born in Flight is a brand that prides itself on innovation and forward-thinking. They are constantly looking for ways to improve and evolve, whether it be in their product offerings, marketing strategies, or customer service. This commitment to innovation has allowed them to stay ahead of the curve and remain competitive in an ever-changing marketplace.
One key factor that distinguishes Born in Flight from its competitors is its dedication to sustainability and ethical business practices. From sourcing materials responsibly to minimizing waste and reducing their carbon footprint, Born in Flight is committed to positively impacting the environment and society. This resonates with customers who prioritize sustainability and set a positive example for other businesses.
In addition to its focus on sustainability, Born in Flight is dedicated to fostering a positive and inclusive workplace culture in addition to its focus on sustainability. They prioritize diversity, equity, and inclusion at all levels of the company and strive to create an environment where everyone feels valued and supported. This benefits employees helps attract top talent, and builds a strong reputation as an employer of choice.
In summary, Born in Flight's intent is to accept change, pursue opportunities for transformational change, and present data in a simple and actionable way. These values are at the core of our brand, and we strive to uphold them in everything we do.
“Your Gateway to Embrace a Positive Change” ~Born In Flight
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