Royal Enfield Motors is strategically enhancing its global presence through a three-fold strategy aimed at ensuring sustained growth.
This iconic brand has solidified its position as the top-selling motorcycle brand in the 250cc-750cc segment across India, Korea, and the UK. Additionally, it holds a significant market standing as the second-largest brand in Thailand and secures the third spot in France, Italy, and Australia.
The company's international sales have experienced remarkable growth in the last five years, attributed chiefly to its revamped motorcycle line, deeply entrenched British legacy, and a focused approach to global market expansion. Through this approach, its international revenue surged from Rs 379 crore in FY19 to an impressive Rs 2,080 crore in FY22.
Royal Enfield has achieved a market share of over 7% in the 250cc-750cc motorcycle segment in key regions like the Americas. Similarly, it commands a notable 9% share in the Asia-Pacific region, Europe, and West Asia.
Siddhartha Lal, the Managing Director & CEO of Eicher Motors Ltd, highlighted Royal Enfield's prominence in various global markets. He expressed unwavering confidence in the brand's growth trajectory internationally, citing a robust product lineup, expanding network of premium stores, and widespread retail touchpoints across the globe.
The brand has recently launched several motorcycles in the mid-sized superbike market (250cc-750cc), such as the 650 Twins, Meteor 350, Classic 350, Hunter 350, and Super Meteor 650. These additions significantly contributed to expanding the brand's market share in diverse international markets.
Looking ahead, the company is poised to strengthen its global footprint by introducing more tailored products to meet the unfulfilled demands of the mid-sized motorcycle market worldwide. It also plans to augment its retail presence and reinforce global assembly capabilities to ensure swifter market penetration.
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