Indian automotive giant Mahindra & Mahindra is extending its association with cricket, becoming an Associate Sponsor for the ICC Men's Cricket World Cup 2023 and a 'co-powered by' sponsor on Disney+ Hotstar. This strategic move marks a significant step in Mahindra's sports sponsorship journey, promising increased visibility for its Automotive and Tractor brands during the Asia Cup 2023 as well.
Strengthening Customer Connection
With the ICC Men's Cricket World Cup 2023 as the backdrop, Mahindra aims to forge a deeper connection with its customers, fostering trust and brand loyalty. In an effort to engage enthusiasts during the cricket season, Mahindra dealerships will host a series of interactive activities.
Introducing the 'Click to Book Test Drive' Feature
During the ICC Men's Cricket World Cup 2023 broadcasts on Disney+ Hotstar, Mahindra will prominently feature the 'Click to Book Test Drive' option. This innovative feature aims to seamlessly transition cricket enthusiasts from the excitement of the match to the thrill of experiencing Mahindra's cutting-edge products firsthand.
Rajesh Jejurikar, executive director & CEO – Auto & Farm Sectors, Mahindra & Mahindra, expressed his enthusiasm, stating, "We are excited to be a sponsor for the ICC Men’s Cricket World Cup 2023 on Star Sports and Disney+ Hotstar. This sponsorship is a key milestone in our mission to connect deeply with the passion of millions of Indians."
Connecting with a Vast Audience
The ICC Men's Cricket World Cup 2023, coinciding with India's festive spirit, presents a golden opportunity for Mahindra to engage with a vast audience. With 48 exhilarating matches on the horizon, including the highly anticipated India vs. Pakistan clash on October 14th, Mahindra has ample chances to connect with potential customers.
These matches will be broadcast on the Star Sports Network and streamed on Disney+ Hotstar in multiple languages, providing Mahindra with a prime platform to reach a diverse and extensive audience. Disney+ Hotstar's initiative to offer free access to mobile users further amplifies Mahindra's reach and brand exposure.
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