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Hong Kong is giving away 500,000 free airline tickets worth more than €250 million in an effort to revive its tourism industry and attract tourists back to the city. The tickets will be distributed by Hong Kong-based airlines Cathay Pacific, HK Express, and Hong Kong Airlines, according to Fred Lam Tin-fuk, chief executive officer of the Airport Authority Hong Kong.
The initiative is part of the "Hello Hong Kong" campaign, which was unveiled on Thursday and is aimed at boosting business and investment in the region. The city's strict COVID restrictions have kept visitors away over the past three years, devastating the tourism sector and its economy, so this is a major step in reclaiming its former status as a major tourist destination.
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