Nokiaaaa! Does that ring a bell in your mind?
Finland-based Nokia was the world's leading cell phone manufacturer of the 19th century and 90's kids will always remember the first cell phone they saw as Nokia. As the arrival of smartphones increased, Nokia faced setbacks as it was unable to compete with Chinese and Japanese companies. The big brand was outpaced by Apple and Samsung with the introduction of smartphones.
Image Sorce: Twitter
In this case, Nokia has entered the field to capture the market again. Recently, Nokia introduced a completely new logo to indicate its move away from mobile phones. At MWC Barcelona 2023, Nokia announced a revised corporate and technology strategy and revealed a renewed brand as a crucial aspect of its ongoing strategic metamorphosis.
Image source: Twitter
In order to enhance efficiency, flexibility, and productivity in a sustainable manner, businesses in every sector are exploring digitalization, with networks playing a crucial role in this evolution. With its top-of-the-line collection of fixed, mobile, and cloud networking technologies, Nokia is ideally placed to support this transformation.
The President and CEO of the company, Pekka Lundmark said that "Today we share our updated company and technology strategy with a focus on unleashing the exponential potential of networks – pioneering a future where networks meet cloud. To signal this ambition we are refreshing our brand to reflect who we are today – a B2B technology innovation leader. This is Nokia, but not as the world has seen us before.”
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