On Tuesday, Mark Zuckerberg's Meta said that it will begin tagging AI-generated photographs across all of its social media networks, including Instagram, Facebook, and Threads, in the coming months. The social media tycoon now tags photos created with its Meta AI function with the phrase "Imagined with AI." However, it now intends to tag photographs created with AI produced by other major participants in the market, such as Google and OpenAI.
Meta on including AI-generated images
In a blog post, Meta's president of global affairs, Nick Clegg, explained why this functionality was necessary, saying, "People want to know where the threshold sits when the line between human and synthetic material grows blurred. Thus, we must assist users in determining whether the photorealistic information they view has been produced using artificial intelligence. We achieve this by labeling photorealistic photos produced with our Meta AI feature as "Imagined with AI."
"For this reason, to establish universal technological standards that identify content produced using artificial intelligence, we have been collaborating with industry partners. We will be able to tag AI-generated photos that people upload to Facebook, Instagram, and Threads once we can identify these signals."
Meta claims it is collaborating with other prominent firms in the sector to set common criteria for identifying AI-generated material through venues such as Partnership on AI. The massive social media platform claims to be developing tools to recognize intangible cues in AI-generated photographs, even those from other businesses.
New tech revolution with Meta
The business claims that it will only be able to identify these photos as "AI generated" if other businesses—such as Google, OpenAI, Microsoft, Adobe, Midjourney, and Shutterstock—begin to annotate photos produced with their AI-generating tools.
Additionally, Meta stated that it is introducing a feature that will allow users to reveal when they are contributing AI-generated audio or video to Facebook, Instagram, or Threads. At this time, Meta is unable to detect AI-generated audio or video from other organizations.
"We may add a more prominent label if appropriate, so people have more information and context if we determine that digitally created or altered image, video, or audio content creates a particularly high risk of materially deceiving the public on a matter of importance." Clegg posted a blog entry.
Image credit: Multiple Sources
Ⓒ Copyright 2024. All Rights Reserved Powered by Vygr Media.
