Meta Advances Fact-Checking Efforts on 'Threads' ahead US and India Elections

Instagram's head, Adam Mosseri, announced plans to extend Meta's fact-checking program to Threads platform ahead the United States and India prepare for general elections in 2024.

Adam Mosseri, posted that Meta is working on creating a fact-checking program. Mosseri didn’t lay out what such a program would entail, only saying that Threads is going to “match fact-check ratings from Facebook or Instagram to Threads.” Currently, fact-checkers can't rate content on Threads, so instead when something gets flagged as being false on Instagram or Facebook, a fact-checker’s ratings will also roll over onto the app. 

He wrote, “Our goal is for fact-checking partners to have the ability to review and rate misinformation on the app,”

In the upcoming months, third-party fact-checking partners will gain the capability to assess and rate inaccurate content on Threads. However, the company clarified that fact-checkers currently lack the ability to independently assess content solely within the Threads platform.

Adam Mosseri, posted that Meta is working on creating a fact-checking program.

Moreover, Users of the app will have the option to adjust the default level of "demotions on fact-checked content" in their personal feeds, choosing to increase, lower, or maintain it. 

Meta has recently granted Instagram and Facebook users increased controls, enabling them to determine the sensitivity of content and, for US users, the level of fact-checking visibility on each app, following this strategy, Meta is extending these controls to Threads. 

Meta ensures that if a user opts for reduced sensitivity on Instagram, these preferences will carry over to their Threads view.

"If they choose to see less sensitive content on Instagram, that setting will also be applied on Threads," said the company.

Although providing users with a fact-checking feature, Threads doesn't intend to position itself as the primary source for digital news or  news-centric space, even though they're working on improving trending topics.

Instagram head Adam Mosseri mentioned in July that politics and hard news will naturally appear, but there's no active promotion of these topics within Threads. According to Mosseri, the platform currently has no plans to "amplify the news" within its space, as stated in an interview with TechCrunch.

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