Forbes has introduced a beta version of a personalized generative AI search platform called Adelaide, developed in collaboration with Google Cloud. Named after the wife of Forbes' founder, B.C. Forbes, this platform enables readers to make specific queries or input general topics to receive recommended articles and summarized answers, provided they fall within Forbes' coverage scope. Adelaide's training data includes Forbes stories from the past 12 months.
Vadim Supitskiy, Chief Digital and Information Officer at Forbes expressed the publication's aim to enhance engagement with both search and its content. The initiative, he mentioned, is driven by a desire to innovate with generative AI to increase user interaction.
Readers can access Adelaide on the Forbes website or through the Adelaide beta page. They can ask questions like "Who is the wealthiest individual in Nebraska?" Adelaide leverages Forbes' repository of news stories, opinion pieces, and lists to provide a summary of Warren Buffett and suggest related articles. The platform also supports ongoing interactions, allowing users to ask follow-up questions related to the initial query.
While other media companies have started implementing generative AI tools, separate from AI-generated articles that have raised concerns, Forbes has a history of working with AI. In 2019, they developed Bertie, an AI tool offering writing style suggestions to Forbes journalists. Both Adelaide and Bertie were constructed using tools from Google Cloud. Forbes also unveiled ForbesOne in 2021, a machine-learning platform for personalized content recommendations.
Forbes envisions a promising future for Adelaide and is considering expanding its knowledge base to encompass its entire archive dating back to 1917 when Forbes magazine was first established. A specific timeline for a full rollout has yet to be determined.
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