Does finding true love get costlier? Tinder launches a Rs 41k/month 'VIP' subscription

Finding the right match in the world of dating apps has always been a challenge, and Tinder, the popular dating platform, has taken it up a notch with its exclusive subscription plan called 'Tinder Select.' This premium offering comes with a hefty price tag of $499 or Rs 41,417 per month and is reserved for a select few – less than 1% of the most active Tinder users.

Introducing Tinder SELECT

Tinder Select is not for everyone. To gain access to this elite club, users must receive an invitation, and this invitation is extended to only a tiny fraction of the app's most engaged users, comprising less than 1% of the total user base.

Key Highlights

  1. Monthly Subscription Cost: The cost of a Tinder Select membership is a whopping $499 or Rs 41,417.
  2. Continuous Applications: Tinder has indicated that they will continuously open applications for Tinder Select.
  3. User Feedback: Mark Van Ryswyk, Tinder's Chief Product Officer, stated, "We recognize that there is a subset of highly engaged and active users who prioritize more effective and efficient ways to make connections. We engaged in extensive testing and gathered feedback from this audience over the past several months to create an entirely new offering."

Exclusive Tinder SELECT Features

So, what justifies the premium price of $499 per month or $6,000 for a year (approximately Rs 4,98,000 per year) for the Tinder Select subscription plan? Let's take a look at the exclusive features it offers:

  1. 'VIP' Search: Tinder Select members can search through profiles and send direct messages to people they like without the need for a mutual match.
  2. Increased Visibility: Even Tinder users without a Gold or Platinum subscription can see your profile in their 'Likes You' section.
  3. Select Badge: As a Tinder Select member, your profile will proudly display a Select badge, signalling your commitment to the $499 per month quest for love.
  4. Connect with Sought-After Profiles: You get the opportunity to "see and be seen by Tinder's most sought-after profiles," potentially leading to more meaningful connections.
  5. Eligibility Criteria: To apply for Tinder Select membership, your Tinder profile must meet specific criteria, including having 5 interests, 4 pictures, a bio with a minimum of 15 characters, indicating a relationship goal, and undergoing photo verification.

Tinder Select offers a premium dating experience for those willing to invest in their quest for love, with a range of exclusive features and a price tag that reflects its exclusivity.

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