In India's first action against generative AI companies such as Google and OpenAI, the IT Ministry has issued an advisory to firms running such platforms — including foundational models and wrappers — that their services should not generate responses that are illegal under Indian laws or "threaten the integrity of the electoral process".
Platforms that presently provide big language models or "under-testing/unreliable" AI systems to Indian consumers need to get authorization from the Centre beforehand and to adequately label any inherent or potential "fallibility or unreliability of the output generated."
The Ministry of Electronics and Information Technology (MeitY) recently criticized Google's AI tool Gemini for responses it produced on a query about Prime Minister Narendra Modi.
Electronics & IT minister on GenAI Companies
Rajeev Chandrasekhar, Minister of State for Electronics and IT, stated that the recommendation is a "signal to the future course of legislative action that India will undertake to rein in generative AI platforms". To a query, Chandrasekhar clarified that requiring these businesses to apply for permission from the government will essentially establish a sandbox and that the government might want a demonstration of their platforms, including the consent architecture they adhere to.
A notification was sent to all intermediates, including Google and OpenAI on Friday evening. All platforms that let users generate deepfakes are likewise subject to the alert. Chandrasekhar attested to the fact that Adobe is included. Within 15 days, the companies are expected to provide an action taken report.
Artificial Intelligence hindrance in Lok Sabha election
"The use of under-testing / unreliable Artificial Intelligence model(s) /LLM/Generative AI, software(s) or algorithm(s) and their availability to users on the Indian Internet must be done with the explicit permission of the Government of India and deployed only after appropriately labeling the possible and inherent fallibility or unreliability of the output generated.
The recommendation specifically addresses the integrity of the voting process in light of the impending Lok Sabha elections later this year, Chandrasekhar continued. When asked if the advice went outside the scope of the current IT Rules, he responded, "We know that misinformation and deepfakes will be used in the run-up to the election to try and impact or shape the outcome of the elections."
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