The CEO of Apple, Tim Cook, revealed on Wednesday that his company is investing heavily in artificial intelligence. This is one of the clearest indications to date that the maker of the iPhone is supporting the generative AI frenzy that has taken the tech world by storm.
The company sees "incredible breakthrough potential for generative AI, which is why we're currently investing significantly in this area," Cook stated at Apple's virtual annual shareholder meeting. "We think it will give our users revolutionary possibilities in terms of productivity, problem-solving, and other areas." Although Apple hasn't released any rival products to Google's Gemini or OpenAI's GPT, he hinted at a significant surprise this year.
Apple & Generative AI
"Later this year, I look forward to sharing with you the ways we will break new ground in generative AI, another technology we believe can redefine the future," Cook said in a statement.
Additionally, he rephrased several recently revealed Apple goods to highlight that the business had been developing the technology for years. The business used to prefer to refer to machine learning over artificial intelligence.
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Cook stated that the heart rate alerts on the Apple Watch and the hand-tracking function of the Vision Pro are two current innovations that make use of AI technology from Apple. He added that AI might be operated by the CPUs that Apple uses in its MacBooks.
"AI is integrated into our users' daily lives for a variety of purposes, ranging from routine to critical," Cook stated. "With the use of artificial intelligence (AI), the Apple Watch can track your exercise routine by recognizing when you're walking or swimming. In the event of an automobile accident, it allows your iPhone to contact you for assistance. June is when Apple often unveils new software features and goods at its yearly developer's conference.
Apple’s AI projects
Cook had previously referred to the Apple Car project as the "mother of all AI projects," but he was not questioned about it during the meeting. On Tuesday, staff members were informed that the program was ending.
To a general inquiry concerning the items the company decides to launch, Cook replied, "A lot of this has to do with focus." Following the rejection of a resolution by Apple shareholders to require the corporation to prepare a report on AI hazards, the statement was made.
Michael Forsythe, an Apple retail employee and union organizer, read the AFL-CIO Equity Index Funds proposal during the conference, which would have forced the corporation to release ethical principles for AI. Apple resisted the initiative, saying it might reveal trade secrets.
The board of directors of Apple was authorized by the shareholders during the meeting. Wanda Austin, the former CEO of Aerospace, was elected to the board to replace Al Gore and James Bell, who are retiring. Also, the company's auditor and management salaries were approved by shareholders. The AI report was one of five independent shareholder suggestions that were turned down by Apple.
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