Indian Women's cricket team captain Harmanpreet Kaur collaborates with Mattel India for a special, empowering campaign titled 'You Can Be Anything' to celebrate the Barbie doll's 65th birthday. The ad features Harmanpreet and five young Barbie fans. The kids in the film were the ones who participated in a nationwide campaign in Hamleys, one of India's most prominent toy stores.
Celebration of Barbie's 65th birthday
Empowering children to imagine possible worlds has been the Barbie brand's purpose. "We want to ignite the potential of young minds and let them play and experiment with different careers and roles." says Aditi Ravichandar, Head of Marketing, Mattel India. Partnering with Harmanpreet Kaur manages to strengthen that message for children. Ravichandar explained, "The brand purpose of Barbie is to inspire the limitless potential in every child. When a child plays with Barbie, they play out their dreams and imagine they can be anything. This partnership allows us to shine a light on inspirational women doing amazing things, thereby empowering the next generation." she added.
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Harmanpreet Kaur's Journey
One of India's most influential and successful women cricketers, Harmanpreet Kaur, inspires millions across the globe. The partnership with Barbie isn't merely a brand endorsement but is also about motivating young girls to have faith in themselves. Speaking on that, she credited her father for giving her that strength in building her journey. Kaur explained, "It is a privilege to collaborate with Barbie and be a role model for young girls all across the country. Like the support I got from my father, I believe in mentoring young minds with positive influences like Barbie, empowering them to not limit their imagination by believing in their dreams."
Campaign - 'You Can Be Anything'
This 'You Can Be Anything' campaign is more than just a celebration of Barbie's 65th birthday; it's about empowering the next generation to break barriers and imagine without limits, be it a doctor, an astronaut, or even a cricketer if they desire to. The company aims to instill confidence and belief in themselves in young girls all over the country.
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