Noise, a Gurugram-based gadget and wearables firm, recently reached a key milestone by winning its first round of Series A funding from global audio powerhouse Bose. The exact amount of funding from Bose has not been disclosed, but Noise co-founder Amit Khatri stressed that the collaboration is about more than just revenue. He emphasized the two tech titans' strong synergy, which is driven by their shared passion for innovation in smart wearables.
PC: LinkedIn- Amit and Gaurav Khatri
Portfolio for Noise:
Noise focuses on various devices, including smartwatches, wireless earphones, and speakers. These products are available through several e-commerce sites as well as their website. They are proud of their product line, which includes approximately 35 SKUs.
According to International Data Corporation (IDC) statistics, Noise has established a considerable position in the wearables market, ranking as the second leading brand with a 13.5% market share. It is worth noting that the business has once again risen to the top of the smartwatch category, with a market share of 27.6% in the first half of 2023.
PC: IDC Monthly Wearable Device Tracker: Nov 2023
In terms of financial performance, Noise saw substantial development, with revenue increasing by an amazing 79.8% to Rs 1,426 crore in FY23, up from Rs 793 crore the previous fiscal year. This puts Noise in direct rivalry with industry leader boAt, which maintained its dominance in the wearable area in India with a 26.6% market share in the first quarter.
To Summarize:
PC: LinkedIn
Noise's strategic partnership with Bose and its exceptional market success position the brand as a key player in the ever-changing environment of smart wearables. This collaboration displays a mutual commitment to leading technological developments and establishes the groundwork for a bright future in the exciting area of wearable gadgets.
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