Alpino Health Foods gets a boost in its growth story by raising $1.2 million (₹8.6 crore) in its very first funding round. The round saw participation from high-profile investors like Paresh Ghelani and angel investors from Aashar Capital, according to a company release on Monday.The money will be used to increase Alpino's offline presence, expand its international markets, and enhance product innovation. Already growing at more than 150% this year, Alpino is already looking forward to even bigger strides because it keeps gaining popularity in the healthy foods market.
Bollywood Actor and Fitness Icon Shilpa Shetty comes on board as Brand Ambassador for Alpino In a significant move, Bollywood actress and fitness icon Shilpa Shetty has been announced as brand ambassador and key investor for the emerging brand that was featured on the popular reality TV show Shark Tank India, also famous for its well-known range of protein-rich products, including popular natural peanut butter.
"We are more than thrilled to welcome Shilpa Shetty to Alpino," said Chetan Kanani, CEO and Co-founder of Alpino Health Foods.
"Shilpa is very serious about redefining health for India and genuinely loves our brand as well. Her zeal for fitness makes her an impeccable face for our brand while spreading healthy living."
Shetty, the long-time wellness advocate said,“I’ve always believed in living a balanced life—staying healthy, but without stressing over it too much. Alpino embodies this philosophy perfectly, they truly make healthy eating fun,”
Alpino was started in 2016 and in its first phase and was jumped ahead to be one among the leading brand on e-commerce portal like Amazon and Flipkart, and retailed across over 6,000 retail points in India including Reliance, Metro Wholesale, and Godrej's Nature's Basket, etc. Alpino products are retailed in over 10 countries of the world today. The brand looks to be a ₹500 crore company in the next two years, with over 20 new products in that time frame, including more protein-rich snacks and healthy alternatives.
Future Prospects for the Health-Fit Consumers Alpino emphasis on offering natural, high-protein products like peanut butter, super rolled oats, and super muesli has made it a favourite among health-conscious consumers in India and abroad. With this new funding and support from Shetty, Alpino is looking to further enhance the product portfolio, expand its market reach even further, and continue on the journey for healthy endorsement of balanced lifestyles.
Inputs by Agencies
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