The government of Delhi has decided not to renew the license of Pernod Ricard, a leading global spirits company, which means that Absolut and Chivas, two of its popular brands, will no longer be available in the city's bars and restaurants. The decision has come as a blow to the company, which has been operating in India for over a decade and has a significant market share in the country.
The Delhi government has cited non-compliance with excise rules as the reason for not renewing the license. Pernod Ricard has been accused of violating several regulations, including selling liquor in plastic bottles, not displaying prices correctly, and selling products beyond the expiry date. The company has denied these allegations, but the government has decided not to renew its license.
This decision will have a significant impact on the hospitality industry in Delhi, as Absolut and Chivas are popular choices among customers. The ban will also affect Pernod Ricard's revenue in India, which is one of the fastest-growing markets for the company. The government's decision comes at a time when the hospitality industry is already struggling due to the COVID-19 pandemic.
However, the Delhi government's move is not unique. In recent years, several Indian states have tightened their alcohol laws and cracked down on liquor companies that violate regulations. The government's decision is a reminder that companies need to follow all rules and regulations to operate in India.
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