Vedshree Lawande: Unveiling the Artistry Behind Vedkala Coll

Embroidery, once reserved for ancient tapestries and heirloom garments, has found a vibrant resurgence in the skilled hands of Vedshree Lawande, the visionary founder of Vedkala Collections. As the creator of this remarkable brand, Vedshree brings a passion for creativity and an unwavering commitment to excellence to every stitch. From its humble beginnings as a response to the pandemic, Vedkala Collections has blossomed into a thriving enterprise, captivating the hearts of locals and visitors alike.

In a place like Goa, where the appreciation for craftsmanship runs deep, embroidery holds a special place in the hearts of the locals. Vedshree, who had set aside her embroidery skills due to family responsibilities, rediscovered her natural talent when she embarked on creating masks.

The embroidery process at Vedkala Collections is a meticulous art form. Whether working on baby clothes or kurtas, Vedshree ensures a personalized touch for each client. When it comes to hand embroidery, she skillfully creates designs on regular A3-size books, using them as a creative canvas. Once a design is finalized, she transcribes it onto large tracing sheets, bringing the creation to life in a true-to-size representation. In the case of machine embroidery, advanced software is used to digitize and manipulate designs, allowing for precision in stitch placement, color choices, and pattern intricacies. Vedshree collaborates closely with her clients, seeking their input and requirements to deliver embroidered masterpieces that surpass expectations.

Fashion and embroidered tech represent the new frontier for Vedshree. Although the technological aspect may be novel, embroidery has always been a part of her life, stemming from her childhood experiences learning from her talented mother. Over the years, she has crafted numerous yolks and embroidered materials, becoming a cherished gifting tradition among her friends and family. At her own wedding, these embroidered art pieces were presented as heartfelt tokens to her cousins, preserving the artistry for generations to come.

Technology plays a pivotal role in Vedshree's embroidery endeavors. Equipped with specialized software, she can precisely visualize and design each creation, specifying dimensions and achieving unparalleled accuracy. Software upgrades ensure she remains at the forefront of embroidery innovations, allowing her to provide exceptional quality and a seamless experience for her clients. As Vedkala Collections continues to evolve, Vedshree envisions expanding her team to meet the growing demand, focusing on operational roles while preserving her expertise in design and digitization.

Vedkala Collections has garnered a diverse clientele, particularly in the B2B sector. Spas, salons, and hotels seek Vedshree's expertise to add a unique touch to their towels, hand towels, and linens. Through customization and embroidered logos, she helps these establishments create a distinct identity that sets them apart. Already having supplied esteemed spas and salons in Goa, Vedkala Collections is poised for further growth and expansion.

Vedshree observes that the younger generation shows a keen interest in customization and research. As for the older generations, their preferences may differ. The clientele she has attracted thus far primarily consists of the newer generation and those who appreciate the artistry of embroidery.

As a one-woman army, Vedshree currently manages all aspects of Vedkala Collections. Her attention to detail and dedication to delivering flawless designs have allowed her to thrive independently. However, she acknowledges that with the business's growth, there may come a time when additional team members are necessary, particularly at the operational level. Designing and digitizing, being critical stages of the process, require her expert eye to ensure clients' logos and intricate details are executed flawlessly.

Vedkala Collections specializes in 100% customization, allowing clients to bring their unique visions to life. To facilitate the process, Vedshree encourages clients to share their design ideas, photographs, or samples. By digitizing these concepts and incorporating the finest details, she creates bespoke embroidery pieces that exceed expectations. In cases where clients seek inspiration, Vedshree provides a selection of her own designs, carefully combining elements to achieve a cohesive and visually stunning result. Through soft copies, she can seamlessly merge pictures and create personalized artworks that resonate with her clients.

In the ever-evolving world of embroidery, trends have shifted towards a fusion of printing and embroidery. While printed designs offer cost-effective options, Vedshree recognizes the enduring appeal of embroidery due to its ability to create unique, customized pieces. "Customization and personalization are key trends," she notes. "In a world where gifting has become more meaningful, individuals seek embroidered pieces with their names or personalized designs. This growing demand is a testament to the enduring allure of embroidery as an art form."

Embroidered bookmarks and masks have emerged as significant markets for Vedkala Collections. Whether it's for weddings or festive occasions like Navaratri and Durga Puja, Vedshree's designs have taken center stage. She recalls a particularly exciting project during the festive season, where she crafted masks adorned with exquisite embroidery inspired by the goddess Durga. Featuring nine themes based on the nine colors of Navaratri, these masks became highly sought after, with people embracing them as fashionable accessories to complement their outfits. With an array of pre-designed patterns at her disposal, Vedshree effortlessly brought her clients' visions to life using her state-of-the-art embroidery machine.

Recently, Vedshree had the privilege of hosting a field trip for college students led by a friend who is a lecturer. Eager to provide a live demonstration, she welcomed the students to witness the intricacies of the embroidery machine firsthand. The experience left a lasting impact, empowering aspiring designers and fueling their passion for this remarkable art form.

Looking ahead, Vedshree remains committed to her tagline, "Creativity meets excellence." Her unwavering dedication to delivering exceptional quality and craftsmanship is non-negotiable. Her trusty embroidery machine serves as her invaluable partner, enabling her to transform creative visions into reality. The unwavering support she receives from fellow women entrepreneurs and the community at large further fuels her drive to succeed.

Embroidery, an art form steeped in tradition, finds a new and vibrant expression through the hands of Vedshree Lawande. Through Vedkala Collections, she invites you to witness the fusion of creativity and excellence, showcasing the timeless allure of embroidery in the modern world.

Vedshree Lawande,
Founder of Vedkala Collections