In the streets of Panaji, Goa, a remarkable brand is making waves in the beauty industry. Twilight Organic, founded by Ms. Seema Rani Naik, is not only revolutionizing skincare with its natural and organic products but also creating employment opportunities and promoting sustainability. Seema's journey from a corporate job to becoming an entrepreneur with a passion for skincare and perfumes is inspiring and transformative.
The inception of Twilight Organic arose from a powerful realization during the pandemic. Witnessing the hardships faced by people who had lost their jobs, Seema stumbled upon a video by Sandeep Maheshwari. His words struck a chord within her, urging her to question how many of us are actively creating job opportunities rather than blaming external factors. This realization served as a turning point, leading her to establish Twilight Organic and make a positive impact in her community.
Combining her desire to create employment with her fascination for skincare products and perfumes, Seema birthed the concept of Twilight Organic. The store not only provides high-quality products but also immerses customers in a fragrant experience, transporting them away from the noise and chaos of city life. With Goa as the backdrop, Seema wanted to create a sanctuary where individuals could find solace and rejuvenation.
What sets Twilight Organic apart is the use of natural and organic ingredients. Seema is deeply committed to offering products that are free from preservatives and primarily organic. For the few products that require preservatives, the brand opts for natural alternatives. Additionally, Seema recognized the urgent need for sustainable packaging in an industry that contributes significantly to plastic waste and deforestation. Twilight Organic takes a stand against this pollution by utilizing glass jars and cloth covers/boxes instead of plastic. Seema's emphasis on sustainability reflects her genuine dedication to preserving the environment for future generations.
The organic sector lies at the heart of Twilight Organic's philosophy. With a focus on products derived from natural resources, the brand emphasizes the importance of skincare over excessive makeup use. Seema firmly believes that if one has healthy skin, makeup becomes a tool to enhance natural beauty rather than a necessity to hide imperfections. Twilight Organic's plant-based, vegan ingredients, including Shea butter, Mango butter, and Cocoa butter, further underscore its commitment to providing safe and effective skincare solutions. By keeping packaging sizes small, the brand encourages customers to prioritize quality over quantity, ensuring they witness the desired results and enjoy every product to its fullest.
Seema's vision extends beyond skincare. Twilight Organic is expanding its offerings with the introduction of edible aroma oils, a truly unique concept. These oils can be incorporated into various food and beverage options, allowing for internal healing and a holistic approach to well-being. With an unwavering commitment to helping a wide range of individuals, Seema believes that the sky's the limit for Twilight Organic's expansion.
In addition to the brand's success in the B2B space, partnering with hotel chains like Tiara Vista, Twilight Organic has also become a gift partner for a major beauty competition. Seema's realization that people often search for a brand after receiving it as a gift inspired her to explore the gifting aspect of her business. This opportunity has led to bulk orders, and the organic growth of the brand has been fueled by the satisfaction and loyalty of repeat customers. Seema acknowledges that word-of-mouth publicity remains unparalleled, and she appreciates the unpredictability of her customers' backgrounds, which range from everyday individuals to corporate professionals and hotel chains.
Seema's journey has also led her to publish a book titled "Ordinary to Extraordinary." This book chronicles her life experiences and features stories of three prominent women, including Seema herself. Through her book, she hopes to inspire and empower others, sharing her wisdom and motivating readers to determine their own destinies.
For Seema, personal calmness and growth play a pivotal role. Inspired by her father, a dedicated yoga practitioner, Seema began her own yoga journey, finding solace and healing along the way. Despite personal challenges, she regained control of her life and embraced her mentors, Dr. Meghna and Nayan ma'am, who helped her regain her power and discover her true self. Through various certifications and training programs in NLP, yoga, and EFT, Seema now serves as a life coach and counselor, sharing her knowledge and experiences to uplift and support others.
Seema's profound transformation has made her a firm believer in the importance of giving back to society. She recognizes that possessing something valuable within oneself and not sharing it with others is the epitome of selfishness. This realization has reshaped her perspective, solidifying her commitment to helping and inspiring others.
Twilight Organic stands as a testament to Seema Rani Naik's dedication, passion, and desire to make a difference. By empowering women, promoting sustainability, and enhancing natural beauty, she has not only created a successful brand but also a platform for positive change. As Twilight Organic continues to flourish, Seema's unwavering vision and commitment to the environment, social empowerment, and personal growth pave the way for a brighter, more conscious future int he beauty industry.
Seema Rani Naik,
Founder of Twilight Organic
© Copyright 2023. All Rights Reserved Powered by Vygr Media
