Spotify’s much-awaited annual spectacle, the 2023 Wrapped campaign, has been revealed, offering a panoramic insight into the musical and podcast inclinations prevalent in India. This year's revelations once again thrust Arijit Singh into the limelight, claiming the title of India’s most streamed artist for the fourth consecutive year. Adding to this feat, the track 'Maan Meri Jaan' by King and Saurabh Lokahnde soared as the most streamed song, amassing a staggering 275 million streams.
Bollywood’s Unwavering Domination and Spiritual Melodies
The Spotify Wrapped campaign echoes the unwavering dominance of Bollywood music in India, steadfastly securing its place as the most streamed genre. Notably, luminaries like Pritam and Anirudh Ravichander trailed closely behind Arijit Singh, securing the second and third positions respectively. The commanding influence of Bollywood becomes strikingly evident through the most streamed albums: 'Kabir Singh' takes the lead, closely pursued by 'Ultimate Love Songs' by Arijit Singh and 'Moosetape' by Sidhu Moose Wala.
Image Source: Rolling Stone
Podcast Renaissance: Embracing the Spiritual Wave
In the realm of podcasts, 'Shrimad Bhagavad Gita' emerged as the undisputed champion, reflecting a burgeoning affinity among Indian listeners towards spiritual content. 'The Ranveer Show' and 'Krishna – The Supreme Soul' followed suit, securing the second and third spots, signifying a notable resurgence in spirituality-oriented content consumption.
Image Source: Mashable
India's Global Footprint
India’s musical influence isn’t confined to its borders; it's traversing global avenues. Arijit Singh’s monumental global ranking, securing the 12th spot among the most streamed artists worldwide, underscores this burgeoning global impact. The infectious charm of Bollywood music, Punjabi Pop, and Tamil Pop has transcended geographical confines, imprinting its essence on global music trends, and firmly establishing India’s niche in the international music panorama.
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