The technique known as "deepfake," which uses machine learning and clever algorithms to manipulate images and videos, is not new. But now that Bollywood celebrities Katrina Kaif and Rashmika Mandanna fall victim to it, it's generating attention in India.
Indian internet and social media users discovered a video of actor Rashmika Mandanna entering an elevator a few days ago. Deepfake, a technology that enables con artists and online criminals to manipulate an image or video through machine learning and artificial intelligence, was used to make the phony video. A few days later, Katrina Kaif's photo has been altered and is making the rounds. The picture has been altered from its original screen grab from the upcoming Tiger 3 film.
The original photo, which Katrina Kaif shared on Instagram, shows her performing a towel-clad action scene for Tiger 3. However, the transformed image is disgusting since the actor is depicted in the same stance but in a different, modified attire.
However, the altered and fraudulent photograph was removed from social media a few hours later.
It's crucial to remember that, even though Deepfake is not a brand-new technology—it was introduced a few years ago—scammers and online criminals are using it more frequently to alter photos and videos. There is a lot of filthy content in these films. The technology is also used by people to disseminate false information. It makes use of sophisticated graphics cards to alter and recreate certain aspects of photos and movies. It is important to remember that altering photos and videos—whether with Deepfake technologies or Photoshop—may be illegal.
Concerns are raised by Katrina's modified photo from the "Tiger 3" movie scene since deepfake technology makes it simple to take photos of actual individuals and alter them so drastically that they appear entirely different. In this particular case, the picture didn't match the costume she wore in the movie.
In Rashmika Mandanna's instance, a deepfake video that surfaced a few days earlier appeared to depict her in an unfavorable scenario, potentially harming her reputation. The well-known actor was seen in the video getting into an elevator. Journalist and researcher Abhishek Kumar raised awareness of this issue by advocating for a legislative and regulatory framework to deal with the growing deepfake issue in India.
For those who are not aware of deepfake technology, it is the process of creating incredibly realistic but frequently misleading digital content using sophisticated artificial intelligence. The ability of this technology to alter a person's voice and appearance in audio or video recordings makes it difficult to discern between stuff that has been altered and that which is real.
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