In an exciting announcement on Thursday, Disney Star Network revealed its continued success in breaking viewership records for the Indian Premier League (IPL) on television. Week 6 of the ongoing 2023 season saw an impressive addition of 2.1 crore new viewers, resulting in a remarkable total live broadcast viewership of 47.14 crores after 57 games. This achievement marks the highest viewership at this stage in the history of the IPL. The seven matches held during Week 6 garnered a peak concurrency of three crore viewers, with the MI vs RCB match reaching an exceptional peak concurrency of 4.7 crores, setting a new record for Week 6. Furthermore, the broadcaster witnessed an impressive year-on-year growth of over 44% in Weekly TVR (Week 6) compared to the previous edition.
To further enhance the excitement, Disney Star introduced the concept of Rivalry Week during Week 6 of the Tata IPL 2023. This special initiative aimed to create a "must-watch" week for fans by showcasing captivating rivalries between popular teams and teams from the North and South regions. The response from viewers has been outstanding, contributing to the overall success of the week. Looking ahead, Disney Star is now focusing on the highly anticipated "Race To The Playoffs," set to commence on May 23, 2023. The network has planned a range of initiatives encompassing live coverage, engaging programming, and fan interaction to amplify the thrill of the remaining matches. With five teams still vying for the three remaining playoff spots, alongside the Gujarat Titans who have already qualified, the competition promises to be intense and captivating for IPL enthusiasts.
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