The Bvlgari brand ambassador, Lisa from Blackpink, steals the show in the brand's newest marketing video for the B.zero1 collection, a sumptuous display of elegance and flair. The video, which was released on March 8, shows off the Thai K-pop star's dazzling charm while showcasing her new jewellery range.
Lisa's commanding presence is felt against an initially minimalist backdrop, dressed in a sleek, sleeveless black jumpsuit. The video highlights the exquisite rings, bracelets, wristwatches, and other trademark elements of the B.zero1 collection, masterfully crafted by creative director Antoni Tudisco.
The campaign video follows the release of Lisa's captivating campaign photos earlier in the week, providing another look at the new iterations of the B.zero1 line. The collection's fusion of bold design and timeless elegance is beautifully encapsulated by Lisa's stunning visuals.
Bvlgari's association with Lisa, who was appointed as the brand ambassador in July 2020, has proven to be a strategic success. The fashion house recognised Lisa's "bold and unrivalled performances" and her modern, trendy image as a fashion icon, aligning seamlessly with the brand's identity. Lisa's previous association with the Serpenti digital campaign further solidified her status as a fearless icon in the fashion world.
Notably, Lisa made a striking appearance at the Louis Vuitton show during the 2024 Paris Fashion Week on March 5, where she adorned a luxury Bvlgari pendant from the Monete collection, reportedly valued at $153,200.
As the founder of the record label LLOUD, Lisa continues her daring journey to the top, leaving an indelible mark as a performer and model. The Bvlgari B.zero1 campaign video adds another golden chapter to her ever-shining artistic portfolio, signalling her readiness to conquer Hollywood in the near future.
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