Zomato’s Secret Business: Hyper Pure

🪙 90% of people are unaware of Zomato's secret business, HyperPure.

This innovative service allows restaurants to order necessary ingredients like oil, spices, and vegetables without the hassle of market trips.

HyperPure operates without middlemen, focusing on low margin and high volume, making it cost-effective.

Contributing 27% to Zomato's revenue, HyperPure is a significant player in the industry.

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VC: Abhay