Zomato to Rebrand as Eternal Ltd.
Zomato Limited has announced it will rebrand to Eternal Ltd., signaling a shift that mirrors the company's growth and future goals. The board of directors has already approved this change, which aims to better align the company's identity with its broadening business ventures.
Why Eternal?
According to CEO Deepinder Goyal, the idea to rename Zomato to Eternal came after acquiring Blinkit. Internally, the company started using "Eternal" to distinguish between the overall organization and the Zomato app. Goyal stated that the name change would occur when something beyond Zomato significantly drives the company's future. With Blinkit playing a crucial role, that time has come. However, there are no plans to rebrand the Zomato app as Eternal.Goyal believes "Eternal" represents the company's mission statement, reflecting a commitment to lasting growth and constant evolution. The name signifies the company's ambition to keep improving and not depend on past achievements.
Changes to Come
As part of the rebranding, the company plans to transition its official website from zomato.com to eternal.com, and the stock ticker will change from ZOMATO to ETERNAL.
More Than Just a Name
Goyal emphasized that this is more than just a name change; it's a mission statement. He envisions that working at Eternal means striving for continuous improvement and acknowledging limitations.In August 2022, Goyal clarified that the rebranding as Eternal is an internal move to unify various businesses under a common mission, with no intention to rename the Zomato app. The company aimed to ensure that Blinkit, acquired by Zomato, would be on equal footing with Zomato. At the time, there were reports that Zomato planned to consolidate all its operations under Eternal, potentially led by multiple CEOs. Following these reports, the Securities and Exchange Board of India (SEBI) requested Zomato to clarify its restructuring plans.
What new services will Eternal Ltd offer?
Eternal Ltd, formerly Zomato, will oversee four key businesses:
- Zomato Food delivery and restaurant discovery.
- Blinkit Quick-commerce platform.
- Hyperpure B2B supplies for restaurants.
- District Logistics business
What are the expected benefits for customers using Eternal Ltd's new services?
Based on the search results, it's difficult to determine the exact benefits customers will experience from Eternal Ltd.'s new services, but we can infer some potential advantages related to the different business segments:
- Zomato: Customers may see continued improvements in food delivery and restaurant discovery.
- Blinkit: Eternal Ltd. will continue to offer and refine quick commerce services through Blinkit.
- Hyperpure: Restaurants could benefit from more efficient B2B supplies, which could translate to better quality and potentially lower costs for consumers.
- District: Improved logistics may lead to faster and more reliable delivery services
With inputs from agencies
Image Source: Multiple agencies
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