Big industrial names in India rarely venture into alcoholic beverages, typically sticking to variations of iced tea or ready-to-drink teas. However, Coca-Cola India has broken the mould by partnering with Luxmi Tea Co Private Ltd's Makaibari Tea Estate, signalling its foray into a wider beverage market.
Key Points:
- Coca-Cola introduced Lemon-Dou, its first alcoholic beverage in India.
- Initially available in Maharashtra and Goa.
- Priced at โน150 in Goa and โน230 in Maharashtra.
Coca-Cola's Lemon-Dou Hits Goa and Maharashtra:
The multinational giant's alcoholic offering, Lemon-Dou, is undergoing a trial in Goa and Maharashtra, marking Coca-Cola's entry into the alcohol industry. Described as a "refreshing, full-bodied chu-hi alcoholic lemon drink," Lemon-Dou is made from crushed whole lemons infused in alcohol and mixed with bubbles, as detailed on Coca-Cola's website. The drink is priced at โน150 in Goa and โน230 in Maharashtra.
Coca-Cola India's spokesperson highlighted Lemon-Dou's blend of Shochu, similar to brandy vodka, and lime. The beverage, initially created in 2018, caters to the demands of lemon sour enthusiasts who seek to enjoy the authentic flavour outside bars, according to the official website.
An Exclusive Preparation:
Coca-Cola India ensures the preparation and distribution of these alcoholic beverages occur separately in dedicated facilities, distinct from those producing their non-alcoholic, ready-to-drink beverages.
Beyond India, Lemon-Dou is available in Asian countries like Japan, China, and the Philippines. Renowned for its fizzy drinks like Coke, Fanta, Thums Up, and Limca, Coca-Cola also delves into Minute-Maid juices, Maaza, mineral water (Kinley), and coffee brands (Costa and Georgia).
This bold move underscores the company's innovative approach to catering to evolving consumer preferences and diversifying its product line.
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