Allen Zha was appointed as Country Head of Midea India Pvt.

Midea, a manufacturer of smart home appliances, announced on Friday that Allen Zha has been named as the Country Head for operations in India. Zha will now be in charge of leading the business's strategic initiatives, boosting the customer base, and enhancing the brand's visibility in India.

According to the business, he will also lead initiatives to produce cutting-edge goods and services that satisfy the country's consumers' changing needs.

On his appointment, Zha said, “India holds immense strategic significance as a growth market for Midea Group. With its dynamic economy, growing consumer base, and increasing demand for innovative solutions, India presents a fertile ground for introducing our innovative products and services. Moreover, India’s strong emphasis on digitization and smart technologies aligns perfectly with our vision of creating intelligent, modern homes. We are committed to delivering solutions that cater to the unique needs and aspirations of Indian consumers and are excited to contribute to India’s journey towards a digital future by offering cutting-edge appliances that enhance convenience, energy efficiency, and overall quality of life.”

Zha is an experienced executive in the consumer electronics sector and has held several roles, including director of the Asia-Pacific region, director of sales for Toshiba Refrigerator's overseas business, and regional manager for Oceania and South Asia, the Middle East, Australia & New Zealand.

“These experiences have provided me with valuable insights into international markets, strong leadership capabilities, and a track record of driving sales growth and market expansion. I am excited to leverage my expertise to contribute to new opportunities and continued success in the industry,” Zha added.

To keep Midea and Toshiba Home Appliances on the cutting edge of technological development and market trends, he also intends to promote an atmosphere of innovation and constant enhancement. He also intends to put a lot of effort into cultivating long-lasting bonds with channel partners.