Modura Furniture: A Visionary Founder's Perspective

In the world of entrepreneurship, there are visionaries who not only dare to dream but also possess the determination to turn those dreams into reality. Mr Avikumar G Ujwane, the founder of Modura Furniture under Aviven Engitech Pvt Ltd, is one such individual whose journey from a humble background to building a thriving business is nothing short of inspiring.

What are Modura Furniture?

Mr. Avikumar G Ujwane's story begins with a degree in Chemical Engineering and the dream of a stable job. However, his life took a pivotal turn when he stumbled upon the book "Rich Dad Poor Dad" by Robert Kiyosaki and Sharon Lechter. The book ignited a fire within him, prompting him to approach his father with a bold declaration: he wanted to start his own business, even if it meant earning just Rs. 1000 a month.

About the Founder-

Living in a Tier 3 town, Mr. Avikumar G Ujwane found solace and inspiration in books, especially the works of authors like Napoleon Hill. Determined to create a business with a unique selling proposition, he conducted meticulous research to identify an industry that could provide ample opportunities with minimal competition.

His research led him to the world of sheet metal furniture, a niche in the market overshadowed by the dominance of plywood furniture. The advantages were clear – it was recyclable, cost-effective, and had the potential to disrupt the market. Mr. Avikumar G Ujwane placed a heavy emphasis on strategy over the idea itself, paving the way for Modura Furniture's unique position in the industry.Understanding the needs of the customers was paramount. Mr. Avikumar G Ujwane recognized that while others offered solutions, they often failed to understand the actual problems faced by consumers. Issues such as termite infestations, lack of professionalism, and missed deadlines plagued the furniture industry. Modura Furniture set out to address these pain points.

Modura Furniture's commitment to being customer-centric led to the creation of fully modular furniture that could be easily assembled or disassembled, eliminating the need for professional carpenters. DIY solutions were the future, and Modura Furniture embraced the trend wholeheartedly.

Specialty of Modura Furniture-

The brand's unique selling proposition (USP) lies in creating sturdy furniture with minimal hardware. While not entirely devoid of bolts and nuts, Modura Furniture's products were designed to be robust without compromising on aesthetics.

Mr. Avikumar G Ujwane firmly believes that innovation should be a constant within any organization. To him, it's inversely proportional to marketing – true innovation sells itself. The company's research and development efforts are relentless, drawing inspiration from various sources to cater to their target audience effectively.

The name 'Modura' was inspired by Mr. Avikumar G Ujwane's love for books and his desire for a brand name that resonated with the company's values. It represents modern and durable furniture, positioning the brand as an innovator in the sheet metal furniture industry.

Strategy of Modura Furniture-

Mr. Avikumar G Ujwane believes that every founder and startup should have a social initiative. For Modura Furniture, it involves addressing the recyclability of metal, an organized sector in India. Metal can be recycled multiple times, making it a more environmentally friendly choice than wood or plastics.

Modura Furniture's journey is far from over. The brand continually strives to make sheet metal furniture indistinguishable from traditional wood furniture, offering different coatings that mimic the feel of wood. Additionally, their products retain their value for years, with the potential for substantial scrap value.

Modura Furniture initially started as an e-commerce brand but adapted to the changing landscape during the COVID-19 pandemic. Recognizing the surge in the medical and work-from-home sectors, the company transitioned to catering to projects, boasting the unique ability to design and furnish large pharmacies in just one day.

The brand's commitment to quality is evident in their choice of raw materials, manufacturing processes, and precision machining. They believe that furniture should last at least a decade, offering repaint and re-powder options to extend its lifespan.

Currently centered in Nagpur and its surroundings, Modura Furniture aims to expand its geographical reach across India by establishing manufacturing units every 500-600 kilometers. This strategy not only lowers transportation costs but also enhances accessibility for customers in different regions.

Future of Modura Furniture-

Mr. Avikumar G Ujwane emphasizes the importance of seizing opportunities rather than fixating on finding the "perfect" idea. Execution, innovation, and a customer-centric approach are key to building a successful business.

In just five years, Modura Furniture has achieved remarkable growth, going from earning Rs. 2-5 lakh to Rs. 25 lakh per month. Looking ahead, the company envisions achieving a turnover of 5-6 crore in the near future, with the ultimate goal of becoming a 100-crore company within the next decade.

Modura Furniture offers modern, durable, and environmentally sustainable solutions. By choosing their products, customers not only benefit from high-quality furniture but also support an innovative brand that seeks to revolutionize the furniture industry in India.

To Contact-

To learn more about the Journey of Modura Furniture, check out their website: https://modura.in/

Also check out their social media handles:

Instagram- https://instagram.com/modurafurniture?igshid=MzRlODBiNWFlZA==

Facebook- https://www.facebook.com/modurafurniture?mibextid=ZbWKwL

In Conclusion-

Mr. Avikumar G Ujwane's journey is a testament to the power of vision, innovation, and relentless determination. Modura Furniture's rise from humble beginnings to a burgeoning industry leader is a story of inspiration for aspiring entrepreneurs and a testament to the limitless possibilities of turning dreams into reality.

"Come be a part of our sustainable journey"

~Modura Furniture